Data In Everything

Gemini YouTube Cloud Analytics

Conducting Google Cloud Gemini AI Exploratory Data Analysis, YouTube Meta-Analysis across 600 studies, Exploring AI Governance Strategy, machine learning power in data analytics. Circana now pioneers media measurement using the in-house built solution from this project.

Netflix Machine Learning Strategy

Using historical data to develop a Machine-Learning-Powered churn resistance strategy combining AI-powered analytics with a data-driven retention strategy.

Is it Better To Save or Buy? AI, Climate, and Energy Utilization (In Collaboration with MIT SLOAN)

Developed an AI-driven energy management system that optimizes power distribution between grid electricity, onsite generators, and energy storage. This model leverages real-time weather data, machine learning forecasting, and automated AI recommendations to minimize energy costs and carbon footprint.

Marketing Analytics - Multi-Touch Attribution Modeling and Insight Development

This portfolio piece demonstrates a data-driven approach to optimizing marketing campaigns using Multi-Touch Attribution Modeling. As an analyst, I built and leveraged Random Forest and XGBoost models to identify key features predicting campaign success (CTR & ROI) with elements of product design and development.

Culture, Fashion, Music, and GenZ

Using sentiment analysis for understanding modern fashion trends in the era of social media. Building a report on how to use multi-variate regression analysis across social media data to understand consumer behaviors as they relate to culture, fashion, and music through the GenZ consumer base. 

Sleep Analytics for Fitness

Tracking Sleep’s Influence On Fitness Outcomes Through Analytics, Data, and Sleep Studies.