Data In Everything
Hi 👋! My name is James Moy and I am a data analyst 👨💻 passionate about the intersection of data 📈, sustainability 🌱, technology 🚀, and climate🌥️! Dive deeper into my world: explore my guiding principles, review my past projects, and discover my goals. Or, watch this quick intro video to learn more about me.
Gemini YouTube Cloud Analytics
Conducting Google Cloud Gemini AI Exploratory Data Analysis, YouTube Meta-Analysis across 600 studies, Exploring AI Governance Strategy, machine learning power in data analytics. Circana now pioneers media measurement using the in-house built solution from this project.
New Technology Is Scaling The Value Of Strategic Data Partnerships
Perspective Piece
As the market shifts towards real-time decision-making, automation, and advanced requirements for data privacy, new technologies and approaches shape how leading brands, platforms, and data providers are designing architecture to leverage data and insights in innovative, secure, privacy-safe ways.
The Perfect Study App - Transforming High-Stakes Test Prep Into The Next Duo-Lingo
The GMAT Focus Adaptive Learning Platform is a full-stack, data-driven application designed to help candidates to business s achieve 705+ scores (98.6th percentile) on the exam and build a tailored study plan that dynamically changes as the system learns more about applicants strengths, weaknesses, and performance. The core innovation lies in the seamless integration of Item Response Theory (IRT) models with high-fidelity UX design and gamification mechanics.
Is it Better To Save or Buy? AI, Climate, and Energy Utilization (In Collaboration with MIT SLOAN)
Developed an AI-driven energy management system that optimizes power distribution between grid electricity, onsite generators, and energy storage. This model leverages real-time weather data, machine learning forecasting, and automated AI recommendations to minimize energy costs and carbon footprint.
Marketing Analytics - Multi-Touch Attribution Modeling and Insight Development
This portfolio piece demonstrates a data-driven approach to optimizing marketing campaigns using Multi-Touch Attribution Modeling. As an analyst, I built and leveraged Random Forest and XGBoost models to identify key features predicting campaign success (CTR & ROI) with elements of product design and development.
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Culture, Fashion, Music, and GenZ
Using sentiment analysis for understanding modern fashion trends in the era of social media. Building a report on how to use multi-variate regression analysis across social media data to understand consumer behaviors as they relate to culture, fashion, and music through the GenZ consumer base.
